Purposive Communication is three unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through multi-modal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills , and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/ or web-based output for various purposes.INTENDED LEARNING OUTCOMES:
At the end of the course, you should be able to:
Knowledge
- reflect on the nature, elements, and functions of verbal, non-verbal communication in various and multicultural contexts;
- explain how cultural and global issues affect communication;
- use culturally appropriate terms, expressions, and images;
- evaluate multimodal texts critically to enhance receptive (listening, reading; viewing) skills;
- apply the principles of academic text structure
Skills
- 1. convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers;
- 2. create clear, coherent, and effective communication materials;
- 3. present ideas persuasively using appropriate language registers, tone, facial expressions and gestures;
- 4. write present academic papers using appropriate tone, style, conventions, and reference styles.
Values
- adopt cultural and intercultural awareness and sensitivity in communication ideas;
- appreciate the differences of the varieties of spoken and written English;
- adopt awareness of audience and context in presenting ideas;
- appreciate the impact of communication on society and the world.
