This course consists of competencies that a person must achieve to coordinate events, functions and/or conferences which may be held in conference centers, hotels, motels, restaurants, clubs, resorts and luxury liners. It includes competencies on event planning such as planning and developing an event proposal, concept, and program, selecting a venue and site, and updating event industry knowledge, as well as competencies on on-site event management such as providing onsite management services, managing contractors and updating knowledge on protocol.
Module 1 Introduction to Events
Introduction to Events: Scope - Nature and Importance – Types of Events - Unique features and similarities – Practices in Event Management - Key steps to a successful event.
Module II The Dynamics of Event Management
The Dynamics of Event Management: Event Planning and organizing – Problem Solving and Crisis Management – Leadership and Participant Management – Managing People and Time – Site and Infrastructure Management.
Module III Introduction to MICE
Introduction to MICE: Planning MICE, Components of the Conference Market, Characteristics of Conferences and Conventions, MICE as a supplement to Tourism, the nature and demand of Conference markets- The Economic and Social significance of Conventions, process of Convention Management.
Module IV Event Marketing
Event Marketing – Customer care – Marketing equipment’s and tools – Promotion, Media Relations and Publicity - Event Co-ordination - Visual and Election communication Event Presentation Event Evaluation – Case Studies of events of National and International
importance.
Module V Travel Industry Fairs
Travel Industry Fairs – Benefits of Fairs - ITB, WTM, BTF, TTW, FITUR, KTM, IITM, CII-Events, PATA Travel Mart.
- Teacher: Daryl Ydia